Who We Are

  • Vision

    Our vision is to encourage musicians to see their talent as a business, enabling them to build careers as independent artists.

  • Mission

    Our mission is to empower musicians by providing them with the tools, knowledge, and support they need to thrive in their music careers.

  • Passion

    Our passion lies in teaching artists to connect with their fans, craft memorable performances, and reach industry contacts to build a team.

Indie Artist Bootcamp

7-Weeks to transform your hobby into a career.

    1. Establish Goals and Expectations

    2. Bonus Video: The Secret Art to Creating a Brand Strategy Based on the Matrix

    1. Why Branding Matters for Artists

    2. The Connection Between Self-Reflection and Brand Building

    3. Building an Authentic Brand with Core Values & Beliefs

    4. Finding Your Unique Voice & Style

    5. Crafting a Brand Message that Reflects Your Authentic Self

    1. Building an Irresistible Offer to Sell More

    2. Creating an Engaging Website with Merchandise

    3. Creating a Strong Brand Identity on Social Media

    4. Developing Your Authentic Brand Voice

    1. Connect with Your Audience by Identifying Their Needs & Desires

    2. Developing an Email Marketing Strategy to Nurture Relationships with Fans

    3. Building a Loyal Fanbase on Social Media with Branded Content

    4. Creating a Community: Building Fan Clubs and Events

    5. Leveraging Live Streaming and Podcasts to Deepen Fan Connection

    1. Building a Music Career by Creating a Value Ladder

    2. A Musician's Guide to Merchandising Your Brand

    3. The Key to Music Business Success is Developing a Sales Funnel

    4. Merchandise, Sponsors & Advertising

    1. Course Overview

      FREE PREVIEW

    2. Social Media Marketing Quiz for Unsigned Musicians

    3. Intro to Social Media Campaign Management

    4. Creating a Social Media Strategy

    5. Content Creation and Management

    6. Campaign Analysis and Optimization

    7. Case Studies and Best Practices

About this course

  • $350.00
  • 40 lessons
  • 0.5 hours of video content

We empower musicians to achieve their dreams.

Let your music be heard, your songwriting be published, your voice be amplified, and your career soar to new heights.

Enroll today

Guest Speakers

Each course will have a special guest speaker. Details coming soon!

Bootcamp Mission

To empower musicians and songwriters by providing them with the tools, knowledge, and support they need to thrive.

  • This course provides musicians and songwriters with a well-rounded skill set, focusing not only on their artistic talents but also on essential aspects such as branding, career building, and industry leverage. By the end of the 7 weeks, participants will have the tools and knowledge needed to present themselves professionally, both on stage and online.

  • One of the core components of the course is teaching musicians how to create an authentic brand that resonates with their audience. This includes strategies for effective self-promotion and maintaining a consistent image across various platforms. A strong, genuine brand can help artists stand out in a crowded market, attract a loyal fan base, and gain industry respect.

  • The course emphasizes gaining leverage for industry attention and respect. Students will learn how to navigate the music industry, from identifying key opportunities to connecting with influential individuals. This focus on networking and understanding industry dynamics prepares participants to transition from hobbyists to professionals, significantly increasing their chances of success.

Join Our Community

In the vibrant world of music, where talent abounds, it’s an unfortunate reality that countless gifted individuals are often left in the shadows, their dreams thwarted by the industry's pitfalls — from precarious contracts to the all-too-frequent scams. This isn't just a loss for these artists; it's a loss for the world, deprived of the magic their music could bring. Together, let's unlock your full potential, amplify your impact, and create a lasting legacy through your music. Join the community today to gain valuable networking and support.
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jessica northey studios

Instructor

Jessica Northey

Music Business Consultant

Jessica Northey is a dynamic and creative professional with a rich history in the music industry, making her an invaluable ally for independent musicians. Her expertise in content production and digital marketing, combined with her deep understanding of the fast-paced entertainment world, provides her with unique insights that could benefit any artist navigating the music scene. Jessica Northey's multifaceted experience and profound understanding of the music industry position her as a trustworthy partner for independent musicians seeking to make their mark in the entertainment world.

Grab Your eBook

We aim to over deliver value.

  • Free

    FreeCreate an Online Brand Identity eBook for Indie Artists

    Your guide through the digital world for online branding for musicians, singers, and songwriters.
    Download Now

Unlock Your True Potential in the Music Industry

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